Build the team, the leadership, and the systems to grow your salon — without burning out.

You don’t have a hiring problem.

You have a time problem.
leadership gap.
retention system that isn’t working.

You’re short-staffed, overbooked, and stretched thin.
And every time you try to fix it, you hit the same wall:

“I don’t have time to figure this out.”
“I’ve tried everything — and still no good applicants.”
“Even when I hire someone, they don’t stay.”

This isn’t your fault.
Most salon owners are running businesses on guesswork and grit, not strategy and support.

It's time to stop living with that nagging fear of "what if they quit."

Book a call with me and lets see if this program is for you.

BOOK A CALL TO TALK TO STEF

It’s time to stop duct-taping your salon together.

The Salon Growth Intensive is a 90-day education experience for salon owners who are ready to grow their team, lead with confidence, and retain talent that actually fits their brand.

We don’t just learn the theory.
We do the work together in session.

You’ll walk away with: 👇🏼

  • A proven recruiting system
  • Clear brand positioning that attracts the right talent
  • Leadership tools that create buy-in and consistency
  • Real-time coaching to implement it all

Here’s how it works:

  • Start Date: Next session is April 23 (ends June 9th)
  • Duration: 8 weeks of class on Wednesdays + 3 months of coaching sessions
  • Live Weekly Sessions: Wednesdays, 12–1 PM ET
  • Some sessions are focused training on recruiting, leadership, and marketing
  • Others are open coaching + co-working so you’re not left doing it alone

This is a high-accountability, implementation-first program.

We move fast. We go deep. And we finish what we start. (if you struggle with procrastination or implementation we've got you!)

Let’s Build My Dream Team

The Investment:

This is not a course.
It’s a coaching and implementation container designed to create real change.

1 payment of $2995 click here

or 3 payments of $995 (charged monthly) click here

If you’re ready to stop spinning your wheels and finally build the systems your salon needs — this is for you.

  • Weekly Class taught by Stefanie
  • Do the work together- not alone
  • Overwhelm and procrastination
  • Leaving a course and doing nothing with the information

What Sets This Apart

You won’t find another program like this — because no one else is doing what I’m doing.

This isn’t a cookie-cutter course.
This is a data-backed, leadership-driven approach to salon growth that works.

  • Built on what stylists actually want — not what coaches think they want
  • Designed for implementation — not overwhelm
  • Blends strategy, support, and real-world results
  • Created by someone who’s walked in your shoes and rebuilt the system from the top

Ready to grow your team, your confidence, and your salon? Two ways to move forward:

👉🏼 If you’re ready to join now click the button below and sign up.
👉🏼 Want to talk first? Book a call here (only if you’re serious):

Spots are limited because of the high-touch nature of this program.


We start April 23rd. If this is calling you—now is the time.

Sign me up!

Yes, we use smart tools (like AI).

No, you don’t need to be techy.

You’ll get my frameworks, AI-supported tools, and plug-and-play resources to save time while still sounding like you.
From recruiting DMs to school scripts and onboarding plans — we build what you need as a team.

Hair Stylist. Salon Owner. Beauty Executive. Salon Coach. Tech Founder

Hi I’m Stef,

your new salon growth coach.

Why Work With Me?

I'm not a generic business coach.
I'm the most trusted salon recruiting coach in the industry — and I’ve got the track record to prove it.

  • 💼 I've worked behind the chair, owned a salon, and led national education and sales teams for beauty brands.
  • 📊 I’m the only coach in the industry collecting real data on what makes stylists say yes (and stay).
  • 📚 I'm currently completing my doctorate in Organizational Leadership, studying how leadership impacts recruitment and retention in professional beauty.
  • 🧠 I created the Salon Recruitment Playbook you’ve already downloaded — based on proprietary insights and real conversations with stylists across the U.S.
  • 🤝 I’ve consulted privately for some of the biggest salon brands in the country, overhauling their recruiting systems from the inside out.
  • 🌟 I’m trusted by top beauty manufacturers as a strategic partner, helping them better serve salon owners like you.

Why I Do This

I’ve seen too many salon owners burn out trying to grow with broken systems.
And I’ve seen too many talented artists leave the industry because no one showed them how to lead or build.

I’m here to change that.

★ ★ ★ ★ ★

Working with Stefanie transformed our 38 year old business!

Since working with Stef we have hired 56 stylists, created a recruiter role in our business, and have a waitlist to work here! Our growth in the last four years has been incredible!

Helen Miller- Scott Miller Salon

★ ★ ★ ★ ★

It takes an exceptional consultant to move the needle for a salon of our size.

Whereas most salon consultants we’ve worked with love to speak ambiguously and give mile-high blanket recommendations, Stef drills down and gives actionable deliverables catered to our individual needs. She was able to breathe new life into old systems and show us what was no longer working. In one year we have been able to hire 55 new interns.

Lucas Council- Van Michael Salons

Join over 1,000 salons

If payments work better for you- we can work with you. For three payments of $995.00 you’ll learn how the salons of every size have built a solid growth system and said goodbye to stress, overwhelm, and burnout.

Kerastase

Let’s do this

Are you ready to build the business of your dreams?