My journey with ads: from confusion to clarity
Ever wondered if running ads could be the missing piece in expanding your salon’s reach and attracting top talent? (and clients) Many salons enrolled in the Salon Recruiting Bootcamp inquire about the effectiveness of ads in attracting talent. While they acknowledge the potential of Ads in acquiring more clients (provided they know how to manage […]
People Analytics..a new field that should matter to you as a salon owner
Last week I went to a People Analytics meetup in Columbus, Oh. You know how much I adore diving into data, especially when it comes to understanding the ins and outs of the beauty industry. So, when a friend tipped me off about an event on LinkedIn, I knew I couldn’t miss it. Let me […]
The allure to salon suite rental is only growing.
The allure to rental is only growing. You have heard me share that I spend a lot of time in Facebook groups where hairdressers hang out. In the past six months, the number of conversations I’ve observed from hairdressers looking to return to employment is higher than ever before. This is exciting for salon owners who […]
This is the #1 thing you should focus on to make hiring easier for your salon.
Brand Awareness Marketing is step 1 to recruiting successfully. I want to answer a commonly asked question for you this week. QUESTION: What is the #1 thing I should focus on to make hiring easier? ANSWER: Brand Awareness Marketing One of the core concepts I teach in all of the Talent Match programs is the […]
Sometimes making a hiring isn’t the first step to salon growth.
In my experience collaborating with salons across North America, we’ve come to realize that the need to hire is far from straightforward. Salons embark on the hiring journey for a myriad of reasons, each unique to their circumstances. As such, your approach to hiring may vary greatly depending on the specific rationale driving your decision. […]
How to sell your salon for top dollar
Most salon owners don’t sell their business for a profit. The beauty industry has this magical thing going on – people stick around for ages, especially salon owners. 🪄 What’s really cool (and challenging) about owning a salon is that it’s not a walk in the park. It can be tough emotionally and financially. But […]
The fastest way to get more applicants for your salon.
The “I can’t find staff” narrative has been a dominant conversation among salon owners since the return from Covid closures. It’s been going on longer than that though. Talent Match data shows that the shift from the biggest problem is I can’t keep staff to I can’t find staff happened in late 2017. We work […]
Surge Pricing for salon services? Yes or no?
I talk to salon owners every day who are feeling the struggle of covering evening and weekend hours because their current staff doesn’t want to work them. This brings about a pretty big challenge for a salon- how do I cover service times when I can’t find employees who wat to work them? I want […]
Use your salon CRM to drive sales + acquire talent.
February 26th, 2024 Newsletter TopicSend emails that drive sales without using discountsEvery salon software has a CRM, but salons are using them all wrong and it’s hurting your sales potential. A CRM is your “Customer Relationship Management” tool. Also known as the email database inside of your booking software. Most salon leaders don’t know much […]
Level Up Your Team: Crack the Code to Hiring Success with Instagram
Two weeks ago I was sitting down with my morning coffee and I opened my email to find one of the most heartfelt testimonials I have ever received. A Talent Match client said that our program had “transformed her business in every aspect.” I was deeply moved by her heartfelt testimony of success, but more […]
