Because we believe every salon deserves a strong, thriving team, the Playbook — valued at $99 — is currently available free.
No gimmicks.
No catch.
Just the real-world insights and strategies you deserve.
This is your shortcut to recruiting with clarity, confidence, and strategy — instead of trial and error.
No more guessing.
No more outdated strategies.
No more wondering why "good people" aren't applying.
I finally feel like I can recruit smarter.
Hi, I’m Stef —
I’m a salon growth strategist, leadership mentor, and the creator of the Beauty Workforce Survey -
The largest, longest-running study on what drives today’s stylists.
For over 15 years, I’ve helped salon owners just like you build stronger teams, lead with more confidence, and grow businesses they’re proud of.
What I’ve seen over and over again is this: the salons that succeed long-term aren't the ones who hustle harder — they’re the ones who recruit and lead smarter.
That’s why I created the Salon Recruiting Insights Playbook — to give you the real data, real strategies, and real support you need to hire differently (and more effectively) in today’s market.
You don’t have to guess.
You don’t have to figure it out alone.
You deserve a team that’s excited to grow with you — and I’m here to help you build it.
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