Modern leadership, hiring, and culture strategy for service-based businesses.
Stef Fox is a former service provider turned founder, Fortune 500 executive, and organizational leadership researcher. She helps people-first businesses strengthen their leadership, elevate their culture, and build teams that actually work and stay.
Hey there — I’m Stef.
I’ve spent two decades helping service-based businesses grow through better leadership, smarter hiring, and a healthier culture.
Today I consult with top-performing salon groups, global beauty brands, and women-led businesses who want to lead with more clarity and confidence.
Modern leadership, hiring, and culture strategy for service-based businesses.
Hey there — I’m Stef.
I’ve spent two decades helping service-based businesses grow through better leadership, smarter hiring, and a healthier culture.
Today I consult with top-performing salon groups, global beauty brands, and women-led businesses who want to lead with more clarity and confidence.
Stef Fox is a former service provider turned founder, Fortune 500 executive, and organizational leadership researcher. She helps people-first businesses strengthen their leadership, elevate their culture, and build teams that actually work and stay.
Working in the service and hospitality world means you’re always juggling something — clients, staff, emotions, schedules, expectations.
You want your business to grow, but the real challenge isn’t the clients.
It’s your people.
The truth?
Most business problems are people problems.
And most people problems come down to leadership, culture, and hiring the wrong people over and over again.
💌 You can’t out-market a weak team.
💌 You can’t out-hustle burnout.
💌 You can’t keep relying on hope.
You need leaders who know how to lead.
You need systems that attract the right talent.
You need a team that’s not constantly on the edge of leaving.
That’s the work I do.
I help you fix the root cause — not the symptoms.
What makes My Work Different
I’ve lived every side of the service and hospitality world. I’ve been the person behind the chair, the owner signing the checks, and the executive guiding strategy inside a Fortune 500 global beauty company. That experience matters because it means I don’t teach theory — I teach what actually works.
- Real experience as a service provider, salon owner, and executive within a Fortune 500 global beauty company
- Research-backed strategy from my doctoral work in leadership and workforce studies
- Thousands of leaders trained and hundreds of stages across the U.S.
- Simple, practical systems that work in real, people-driven businesses
- A blend of honest leadership, modern recruiting, and culture-building practices
Working in the service and hospitality world means you’re always juggling something — clients, staff, emotions, schedules, expectations.
You want your business to grow, but the real challenge isn’t the clients.
It’s your people.
The truth?
Most business problems are people problems.
And most people problems come down to leadership, culture, and hiring the wrong people over and over again.
💌 You can’t out-market a weak team.
💌 You can’t out-hustle burnout.
💌 You can’t keep relying on hope.
You need leaders who know how to lead.
You need systems that attract the right talent.
You need a team that’s not constantly on the edge of leaving.
That’s the work I do.
I help you fix the root cause — not the symptoms.
What makes My Work Different
I’ve lived every side of the service and hospitality world. I’ve been the person behind the chair, the owner signing the checks, and the executive guiding strategy inside a Fortune 500 global beauty company. That experience matters because it means I don’t teach theory — I teach what actually works.
- Real experience as a service provider, salon owner, and executive within a Fortune 500 global beauty company
- Research-backed strategy from my doctoral work in leadership and workforce studies
- Thousands of leaders trained and hundreds of stages across the U.S.
- Simple, practical systems that work in real, people-driven businesses
- A blend of honest leadership, modern recruiting, and culture-building practices
How I help
I help leaders build strong teams through
three core pathways:
Leadership Development: Leadership that his honest, human, consistent, and grounded in real communication.
Modern Recruiting: Attract, interview, and hire the right people using todays tools- not outdated processes.
Speaking & Consulting: Custom programs, workshops, and keynotes that strengthen team culture and performance.
Hi, I’m Stef Fox
I’ve built teams from every seat possible: as a service provider, a salon owner, a corporate executive, and now a researcher studying leadership and workforce behavior. I care deeply about helping leaders create workplaces where people grow, stay, and feel supported — because I’ve lived the other side of it.
I’m a mom, a wife, a founder, and someone who understands what it feels like to carry a lot.
If you’re building a people-first business, I’m here to help you build it well.
Who I Help
I work with leaders across service-based and hospitality-driven businesses — the kind of places where people and client experience are everything.
That includes:
Salons and Spas
Medspas and Wellness studios
Restaurants and Hospitality groups
Dental and Chiropractic practices
Boutique fitness studios
Retail and Small businesses
Any business where people are the heartbeat of the operation
Trusted By Brands and Businesses Including:
My Signature Programs
Leadership Lab
For the leader who wants to grow alongside other high-performing leaders. A research-backed leadership training experience that builds self-awareness, communication skills, and aligned, future-focused leadership.
Learn More →
Leadership Lab Team
For businesses ready to grow their leadership team together. A dedicated training program that equips your leaders with shared tools, aligned communication, and consistent leadership practices.
Learn More →
Hiring Intensive
A fast, research-backed reset of your entire hiring system so you can consistently attract and select the right people.
Learn More →
Leadership Sanctuary
A supportive community for leaders who want honest connection, practical tools, and room to grow without feeling alone.
Learn More →
"Growing a business isn't for the weak."
"But remember...it's the challenges that shape the strongest leaders. Every obstacle you overcome brings you one step closer to the success you've dreamed of. Keep pushing, you're building something extraordinary." Stef
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