For Brands & Manufacturers
Strategic leadership, education, and workforce
insight for the future of professional beauty.
Coaching
Are you struggling to achieve specific goals in your salon business? Do you find yourself second-guessing the next steps to take as a leader? Are you looking to enhance your confidence and boost your salon's revenue? I offer specialized coaching for salon leaders that focuses on executing effective marketing and leadership strategies, as well as recruitment techniques to drive your salon's success. Together, we'll identify your strengths, ignite your passions, and help you unleash your full potential to elevate your salon’s performance.
Consult with Stef
The professional beauty channel is shifting — fast.
Salon owners need deeper support.
👉🏼Stylists have new expectations.
👉🏼Field teams are being asked to operate like coaches, leaders, and business strategists.
👉🏼Brands need clarity, alignment, and modern strategy to stay relevant and trusted.
Stef brings a rare dual perspective: deep experience inside salons paired with senior leadership inside a Fortune 500 beauty company. She understands the full ecosystem — the field, the salon, the education, the sales cycle, the culture, and the human behavior behind it all.
This consulting path is built for brands that want to elevate their field teams, strengthen their education strategy, and build programs that truly resonate with modern salons.
Consult with Stef
The professional beauty channel is shifting...fast. Salon owners need deeper support. Stylists have new expectations. Field teams are being asked to operate like coaches, leaders, and business strategists. Brands need clarity, alignment, and modern strategy to stay relevant and trusted.
Stef brings a rare dual perspective: deep experience inside salons paired with senior leadership inside a Fortune 500 beauty company. She understands the full ecosystem: the field, the salon, the education, the sales cycle, the culture, and the human behavior behind it all.
This consulting path is built for brands who want to elevate their field teams, strengthen their education strategy, and build programs that truly resonate with modern salons.
How Stef Supports
Brands & Manufacturers
Field Team Development
Leadership, communication, and modern coaching skills that elevate your team’s influence with salons.
Education Strategy
Build programs that reflect today’s realities: hiring challenges, retention, culture, leadership, and performance.
Recruiting & Workforce Insights
Use real research — including Stef’s doctoral studies — to shape brand programs based on actual data, not assumptions.
Organizational Leadership & Culture Consulting
Align your internal teams, strengthen cross-functional communication, and develop leaders who can move the business forward.
Brand & Salon Partnership Strategy
Bridge the gap between brand goals and salon needs in a way that builds trust and long-term loyalty.
Program Development
Create initiatives that drive measurable growth for salons and strengthen the brand’s value in the field.
Why Brands
Trust Stef
- Built and sold a successful salon
- Trusted by leading salon groups and beauty brands
- Former Fortune 500 beauty executive
- Workforce + leadership expert
- Award-winning keynote speaker
- Doctoral researcher in Organizational Leadership
This is consulting designed for brands who want to lead the industry forward — not just participate in it.
Speaking
Sharing my knowledge and expertise in the beauty industry is both a privilege and an honor. Over the years, I’ve delivered motivational and educational presentations on various topics, including leadership, employee recruitment, talent engagement, and salon marketing. I am grateful to have spoken on some of the most prestigious stages in the beauty industry, including Intercoiffure, Data Driven, America’s Beauty Show, Phorest Salon Summit, Serious Business, 2 to 10, TedX, and more.
Our customers
love Stef
" Stef has the uncanny ability to understand your business's needs and then set a plan for successful execution. We can confidently say that she played a significant role in helping us save our business.
She goes above and beyond for the team and truly cares about the success of our business. In just the first two years we hired 56 stylists working with Stef.
- Helen Miller (Rochester, NY)
"Stef has been a resource, an encourager, a cheerleader of our brand, and her work with us has helped modernize our recruiting efforts and propel them to reach our goals.
We attribute an influx of quality candidates and new guests to these initiatives.
- Debra Penzone (Columbus, OH)
"We’re a highly successful 40-year-old brand. We already have robust systems in place and the financial flexibility to have a full-time recruiter. It takes an exceptional consultant to move the needle for a salon of our size. She was able to breathe new life into old systems and show us what was no longer working and since starting our work we have hired 55 interns."
- Lucas Council (Atlanta, GA
My Signature Programs
Leadership Lab
For the leader who wants to grow alongside other high-performing leaders. A research-backed leadership training experience that builds self-awareness, communication skills, and aligned, future-focused leadership.
Learn More →
Leadership Lab Team
For businesses ready to grow their leadership team together. A dedicated training program that equips your leaders with shared tools, aligned communication, and consistent leadership practices.
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Hiring Intensive
A fast, research-backed reset of your entire hiring system so you can consistently attract and select the right people.
Learn More →
Leadership Sanctuary
A supportive community for leaders who want honest connection, practical tools, and room to grow without feeling alone.
Learn More →
"Growing a business isn't for the weak."
"But remember...it's the challenges that shape the strongest leaders. Every obstacle you overcome brings you one step closer to the success you've dreamed of. Keep pushing, you're building something extraordinary." Stef
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