Consulting for
Salons &
Service-Based
Business
Ready to strengthen your team and simplify your leadership?
Leading a service-based business today isn’t simple. You’re guiding a team, navigating personalities, developing talent, managing clients, and trying to grow without feeling stretched thin.
You deserve support that is strategic, modern, and grounded in real people-centered leadership.
Stef brings a unique blend of experience 👇🏼hairdresser, salon owner who started, built, and sold a successful business, consultant to the largest salon groups in the country, and senior leader inside a Fortune 500 beauty brand. Her work combines lived experience with current organizational leadership research to help you build a healthier, stronger, more stable team.
This isn’t theory or templates.
It’s thoughtful, practical consulting that strengthens your people and your business at the same time.
Ready to strengthen your team and simplify your leadership?
Leading a service-based business today isn’t simple. You’re guiding a team, navigating personalities, developing talent, managing clients, and trying to grow without feeling stretched thin.
You deserve support that is strategic, modern, and grounded in real people-centered leadership.
Stef brings a unique blend of experience: hairdresser, salon owner who started, built, and sold a successful business, consultant to the largest salon groups in the country, and senior leader inside a Fortune 500 beauty brand. Her work combines lived experience with current organizational leadership research to help you build a healthier, stronger, more stable team.
This isn’t theory or templates.
It’s thoughtful, practical consulting that strengthens your people and your business at the same time.
Why Leaders Trust Stef
- Began her career behind the chair
- Built, scaled, and successfully sold a high-performing salon
- Trusted advisor to the largest salon groups in the country
- Strategic partner to leading beauty brands and manufacturers
- Senior leadership experience inside a Fortune 500 beauty company
- Expert in hiring, retention, workforce behavior, and leadership
- Award-winning keynote speaker (Intercoiffure Sans Bias Award)
- Doctoral researcher in Organizational Leadership
Stef blends data, empathy, and real-world experience to create leadership clarity and team stability ,without overwhelm.
About Stef
- 20+ years in professional beauty
- Leadership experience inside a global Fortune 500 brand
- Founder of Talent Match™
- Consultant to top salon groups and global manufacturers
- Bachelor’s in Marketing, Master’s in Business
- Doctoral candidate in Organizational Leadership
- Recipient of Intercoiffure’s Sans Bias Award
When your people grow, your business grows.
And you don’t have to navigate that alone.
Why Leaders Trust Stef
- Began her career behind the chair
- Built, scaled, and successfully sold a high-performing salon
- Trusted advisor to the largest salon groups in the country
- Strategic partner to leading beauty brands and manufacturers
- Senior leadership experience inside a Fortune 500 beauty company
- Expert in hiring, retention, workforce behavior, and leadership
- Award-winning keynote speaker (Intercoiffure Sans Bias Award)
- Doctoral researcher in Organizational Leadership
Stef blends data, empathy, and real-world experience to create leadership clarity and team stability ,without overwhelm.
About Stef
- 20+ years in professional beauty
- Former Executive Director of Sales at Aveda North America
- Leadership experience inside a global Fortune 500 brand
- Founder of Talent Match™
- Consultant to top salon groups and global manufacturers
- Bachelor’s in Marketing, Master’s in Business
- Doctoral candidate in Organizational Leadership
- Recipient of Intercoiffure’s Sans Bias Award
When your people grow, your business grows.
And you don’t have to navigate that alone.
Clients Love Stef
" Stef has the uncanny ability to understand your businesses needs and then set a plan for successful execution. We can confidently say that she played a significant role in helping us save our business.
She goes above and beyond for the team and truly cares about the success of our business. In just the first two years we hired 56 stylists working with Stef.
- Helen Miller (Rochester, NY)
"Stef has been a resource, an encourager, a cheerleader of our brand, and her work with us has helped modernize our recruiting efforts and propel them to reach our goals.
We attribute an influx of quality candidates and new guests to these initiatives.
- Debra Penzone (Columbus, OH)
"We’re a highly successful 40-year-old brand. We already have robust systems in place and the financial flexibility to have a full-time recruiter. It takes an exceptional consultant to move the needle for a salon of our size. She was able to breathe new life into old systems and show us what was no longer working and since starting our work we have hired 55 interns."
- Lucas Council (Atlanta, GA
My Signature Programs
Leadership Lab
For the leader who wants to grow alongside other high-performing leaders. A research-backed leadership training experience that builds self-awareness, communication skills, and aligned, future-focused leadership.
Learn More →
Leadership Lab Team
For businesses ready to grow their leadership team together. A dedicated training program that equips your leaders with shared tools, aligned communication, and consistent leadership practices.
Learn More →
Hiring Intensive
A fast, research-backed reset of your entire hiring system so you can consistently attract and select the right people.
Learn More →
Leadership Sanctuary
A supportive community for leaders who want honest connection, practical tools, and room to grow without feeling alone.
Learn More →
"Growing a business isn't for the weak."
"But remember...it's the challenges that shape the strongest leaders. Every obstacle you overcome brings you one step closer to the success you've dreamed of. Keep pushing, you're building something extraordinary." Stef
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