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Hey there!
I'm Stef...
I help service-based business owners lead with more clarity and less chaos.
With a background as a salon owner, leadership consultant, and doctoral student in Organizational Leadership, I understand how hard it is to grow a business while juggling people, marketing, and strategy.
I’ve been in your shoes ... hiring, training, losing sleep, rebuilding.
Now I help entrepreneurs like you attract better clients, build loyal teams, and lead in a way that actually works — without burning out or babysitting.
Let’s make your business a place people want to work in, buy from, and grow with.
Hey there!
I'm Stef...
I help service-based business owners lead with more clarity and less chaos.
With a background as a salon owner, leadership consultant, and doctoral student in Organizational Leadership, I understand how hard it is to grow a business while juggling people, marketing, and strategy. I’ve been in your shoes ... hiring, training, losing sleep, rebuilding.
Free Download: The Beauty Business Playbook
Want to attract better clients, retain your team, and lead with confidence?
Free Download: The Beauty Business Playbook
Want to attract better clients, retain your team, and lead with confidence?
Brands We Work With & Special Events
Brands We Work With & Special Events
Struggling to Hire Stylists? This $97 System Changes Everything.
Learn how to use Instagram and AI to get more applicants — without spending hours on content or guessing what works. Designed for salon owners ready to grow their team.
You're Not Hiring Because You’re Not Being Seen by the Right People.
You’re posting jobs… but no one’s applying.
You’re showing up on Instagram… but nothing’s happening.
And when someone does apply, it’s not a good fit.
Meanwhile:
You’re short-staffed
You’re covering the floor
And you’re drowning in the stress of “maybe next month”
It’s not your fault — no one gave you a clear system for attracting stylists. Until now.
You Want More Clients. But You’re Not Marketing Like You Want Them.
You know you need to be consistent…
You know you need better content…
You know you should probably be using email and Instagram more strategically…
But every time you sit down to work on marketing:
You freeze
You overthink it
Or you avoid it completely
And so the new clients never come. Or if they do, it’s slow… and random.
Not into DIY? If you’re ready for someone to take over and help you grow faster, check out our Done-for-You Marketing Services
The 4-Day Crash Course That Fixes Your Marketing Fast
No fluff. No guessing. Just a clear system to help you attract new clients using Instagram, email, and a proven strategy — in under a week.
The 5-Week Program That Transforms Your Salon’s Growth
Struggling to hire, attract clients, or lead your team effectively? The Salon Growth Intensive helps you master the 3 levers of salon growth — hiring, marketing, and leadership — with a hands-on, done-with-you approach.
You’re Working Hard — But Still Stuck.
You’re trying to hire but keep getting ghosted. Your marketing feels like a guessing game. You’re not sure how to coach your team to perform — or stay.
And all the while, you’re:
Covering shifts
Stressing about new clients
Wondering if your salon can keep growing at this pace
And so the new clients never come. Or if they do, it’s slow… and random.
You don’t need another generic course or inspirational talk. You need a proven framework that shows you exactly what to do and how to do it — with support. Sign up for the Intensive
Sick of Spending on Marketing That Doesn’t Work?
You’ve tried boosting posts.
You’ve hired an agency that ghosted you.
You’ve thrown money at ads and hoped for the best.
But right now…
You’re not sure where your clients are coming from
You’re not confident your marketing is working
And you’re too busy to fix it yourself
You’re not alone. Most business owners feel stuck between doing it all themselves — or handing it off and hoping it works.
Done-for-You Marketing That Actually Drives Clients In the Door
You don’t need another overpriced agency or confusing software. You need a marketing partner who gets your business and delivers results. That’s what we do.
Struggling to Hire Stylists? This $97 System Changes Everything.
Learn how to use Instagram and AI to get more applicants — without spending hours on content or guessing what works. Designed for salon owners ready to grow their team.
You're Not Hiring Because You’re Not Being Seen by the Right People.
You’re posting jobs… but no one’s applying.
You’re showing up on Instagram… but nothing’s happening.
And when someone does apply, it’s not a good fit.
Meanwhile:
You’re short-staffed
You’re covering the floor
And you’re drowning in the stress of “maybe next month”
It’s not your fault — no one gave you a clear system for attracting stylists.
Until now.
The 4-Day Crash Course That Fixes Your Marketing Fast
No fluff. No guessing. Just a clear system to help you attract new clients using Instagram, email, and a proven strategy — in under a week.
You Want More Clients. But You’re Not Marketing Like You Want Them.
You know you need to be consistent…
You know you need better content…
You know you should probably be using email and Instagram more strategically…
But every time you sit down to work on marketing:
You freeze
You overthink it
Or you avoid it completely
And so the new clients never come. Or if they do, it’s slow… and random.
Not into DIY? If you’re ready for someone to take over and help you grow faster, check out our Done-for-You Marketing Services
The 5-Week Program That Transforms Your Salon’s Growth
Struggling to hire, attract clients, or lead your team effectively? The Salon Growth Intensive helps you master the 3 levers of salon growth — hiring, marketing, and leadership — with a hands-on, done-with-you approach.
You’re Working Hard — But Still Stuck.
You’re trying to hire but keep getting ghosted. Your marketing feels like a guessing game. You’re not sure how to coach your team to perform — or stay.
And all the while, you’re:
Covering shifts
Stressing about new clients
Wondering if your salon can keep growing at this pace
And so the new clients never come. Or if they do, it’s slow… and random.
You don’t need another generic course or inspirational talk. You need a proven framework that shows you exactly what to do and how to do it — with support. Sign up for the Intensive
Done-for-You Marketing That Actually Drives Clients In the Door
You don’t need another overpriced agency or confusing software. You need a marketing partner who gets your business and delivers results. That’s what we do.
Sick of Spending on Marketing That Doesn’t Work?
You’ve tried boosting posts.
You’ve hired an agency that ghosted you.
You’ve thrown money at ads and hoped for the best.
But right now…
You’re not sure where your clients are coming from
You’re not confident your marketing is working
And you’re too busy to fix it yourself
You’re not alone. Most business owners feel stuck between doing it all themselves — or handing it off and hoping it works.
You are one click away from:
Confidence to Attract Top Talent
Mastering the leadership skills to build a
high-performing, loyal team
Confidence to Grow Your
Businesses Revenue
You are one click away from:
Confidence to Attract Top Salon Talent
Mastering the leadership skills to build a high-performing, loyal team
Confidence to Grow Your Salons Revenue
Tackle the obstacles standing between you
and the business of your dreams
Ways to Work With Me
Tackle the obstacles standing between you
and the salon of
your dreams
Ways to Work With Me
Speaking
I'm passionate about helping leaders and entrepreneurs think bigger and lead with purpose. I speak on topics like leadership, retention, recruiting, and industry innovation, giving business owners practical tools, inspiration, and insights to grow in a changing service landscape.
Consulting
Struggling to grow with the right people and clients? I help service-based business owners build strong, sustainable teams and attract loyal clients thorugh smart marketing, recruiting, and leadership strategies. When your message is clear and your systems are aligned, your team thrives, and your business grows.
Build Meaningful Connections That Actually Matter
This isn’t another noisy group. It’s a space for genuine conversations, sharing ideas, and finding the kind of people you actually want to collaborate with. Come learn, connect, and grow together.
Salon Growth Made Easy—
The Future Starts Now
Coaching & Consulting
Tired of the hiring struggle? I help salon owners build teams that last by creating smart recruiting and leadership systems that attract and retain top stylists. When you have the right team in place, your business grows, your clients stay loyal, and you can finally focus on the bigger picture.
Keynote Speaking
I'm passionate about helping salon leaders and stylists think bigger and push the industry forward. I speak on topics like industry disruption, recruiting, and leadership—giving salon owners the tools and mindset to grow and thrive.
Build Meaningful Connections That Actually Matter
This isn’t another noisy group. It’s a space for genuine conversations, sharing ideas, and finding the kind of people you actually want to collaborate with. Come learn, connect, and grow—together.
Salon Growth
Made Easy—The Future Starts Now
"Growing a business isn't for the weak."
"but remember—it's the challenges that shape the strongest leaders. Every obstacle you overcome brings you one step closer to the success you've dreamed of. Keep pushing, you're building something extraordinary."
Stef
