Are you struggling to achieve specific goals in your salon business? Do you find yourself second-guessing the next steps to take as a leader? Are you looking to enhance your confidence and boost your salon's revenue? I offer specialized coaching for salon leaders that focuses on executing effective marketing and leadership strategies, as well as recruitment techniques to drive your salon's success. Together, we'll identify your strengths, ignite your passions, and help you unleash your full potential to elevate your salon’s performance.
Are you struggling to achieve specific goals in your salon business? Do you find yourself second-guessing the next steps to take as a leader? Are you looking to enhance your confidence and boost your salon's revenue? I offer specialized coaching for salon leaders that focuses on executing effective marketing and leadership strategies, as well as recruitment techniques to drive your salon's success. Together, we'll identify your strengths, ignite your passions, and help you unleash your full potential to elevate your salon’s performance.
I provide niche consulting services that specialize in salon marketing strategies aimed at increasing salon revenue. My approach includes enhancing salon staffing through recruitment and retention, as well as attracting and keeping new clients through robust marketing and leadership initiatives. I love supporting salons of all sizes but I have a particular expertise and track record of success many of the top 2-8 location salon brands in the country.
Specialties include:
I provide niche consulting services that specialize in salon marketing strategies aimed at increasing salon revenue. My approach includes enhancing salon staffing through recruitment and retention, as well as attracting and keeping new clients through robust marketing and leadership initiatives. I love supporting salons of all sizes but I have a particular expertise and track record of success many of the top 2-8 location salon brands in the country.
Specialties include:
Sharing my knowledge and expertise in the beauty industry is both a privilege and an honor. Over the years, I’ve delivered motivational and educational presentations on various topics, including leadership, employee recruitment, talent engagement, and salon marketing. I am grateful to have spoken on some of the most prestigious stages in the beauty industry, including Intercoiffure, Data Driven, America’s Beauty Show, Phorest Salon Summit, Serious Business, 2 to 10, TedX, and more.
Sharing my knowledge and expertise in the beauty industry is both a privilege and an honor. Over the years, I’ve delivered motivational and educational presentations on various topics, including leadership, employee recruitment, talent engagement, and salon marketing. I am grateful to have spoken on some of the most prestigious stages in the beauty industry, including Intercoiffure, Data Driven, America’s Beauty Show, Phorest Salon Summit, Serious Business, 2 to 10, TedX, and more.
" Stef has the uncanny ability to understand your businesses needs and then set a plan for successful execution. We can confidently say that she played a significant role in helping us save our business.
She goes above and beyond for the team and truly cares about the success of our business. In just the first two years we hired 56 stylists working with Stef.
- Helen Miller (Rochester, NY)
"Stef has been a resource, an encourager, a cheerleader of our brand, and her work with us has helped modernize our recruiting efforts and propel them to reach our goals.
We attribute an influx of quality candidates and new guests to these initiatives.
- Debra Penzone (Columbus, OH)
"We’re a highly successful 40-year-old brand. We already have robust systems in place and the financial flexibility to have a full-time recruiter. It takes an exceptional consultant to move the needle for a salon of our size. She was able to breathe new life into old systems and show us what was no longer working and since starting our work we have hired 55 interns."
- Lucas Council (Atlanta, GA
You might not know this about me....
In 2017, I had a wild idea to build software that helps salons with recruiting. As a hairdresser, not a developer, it’s been a learning curve—but I’ve loved every minute.
What drives me? Building a tool that makes it 1000X easier for salons to find their dream stylist. Matchable’s algorithm helps you quickly know if a candidate is a fit, and vice versa.
Your first ten leads are on us! We hope at least one (or all ten!) leads to a hire. After that, subscriptions start at just $29/month.
In 2023, I invited my friend Jen Baudier to join me on this journey. We’re committed to making something amazing for you.
Have you claimed your free profile yet?
"but remember—it's the challenges that shape the strongest leaders. Every obstacle you overcome brings you one step closer to the success you've dreamed of. Keep pushing, you're building something extraordinary." Stef
© 2025 All Rights Reserved