As we’re heading into 2025, I want to tackle a question that might seem obvious but is worth diving into: Should you be hiring? Many salons stick to a cycle of hiring only when they lose staff, but what if you could focus on growing your team instead? This is where real, sustainable growth happens.
Time to Strategize
I know the holiday season is hectic, but now is the perfect time to carve out some space for strategy. Forget the usual “New Year, New You” gimmick in January. Instead, focus on addressing real issues your clients are facing—think dry skin, dull hair, vitamin D deficiency, and the winter blues. This will give you a head start on adding real value to your clients' lives and you can follow your value add with a call to action inviting them to book or buy something. (learn this strategy in the live marketing event happening in a few weeks!)
Engage with Your Team
For your team, January is a great time to talk about setting professional goals and aligning those goals with your salon’s vision for the year ahead. Highlight why your salon is the place for them to grow and succeed. Celebrate the achievements of your current staff, share exciting upcoming developments, and brag about the amazing brands you support and the strong sense of teamwork you have.
Sharing these stories on social media will help spark interest and growth for your business.
Focus Areas for 2025
Here’s where you should direct your energy in 2025:
Master Recruitment Marketing: Learn how to attract and keep top talent.
Nail Social Media Marketing: Get savvy with how you market your salon online.
Lead with Passion and Skill: Develop your leadership to inspire and motivate your team.
These are the keys to winning in 2025. If you stay focused and avoid distractions, you’ll break out of the cycle of the same old challenges.
Upcoming Events
I’m excited to share a couple of events to help you get there:
December 2-3: Join us for a live event focused on effective marketing strategies.
January 15: Don’t miss our Salon Recruiting Bootcamp—a 6-session virtual workshop where we’ll dive deep into how to recruit and retain top talent.
Let’s Get Started
Start thinking about your hiring strategy now so you’re ready for 2025. Planning ahead will set you up for a fantastic year of growth and success.
Can’t wait to see what we all achieve together!
