The Salon Leader’s Playbook

Weekly tips to help grow

your salon business.

All things marketing, recruiting, and leading.


Every Monday, I deliver a newsletter full of actionable insights to help your salon grow and thrive. With expertise in marketing, recruiting, and leadership, my mission is to equip you with the tools to attract and retain both loyal clients and top-tier team members. Let’s work together to boost your revenue and build the salon of your dreams!

I hope you enjoy these actionable strategies you can implement right away!

All PostsLeadershipMarketingRecruitingStef FoxStylist Retention

We’re Hiring! Here’s How to Stand Out

Feeling overwhelmed by recruiting? You’re not alone! But here’s the good news: the best place to ...

Stef Fox

January 23, 2025

Focus for 2025: Smart Hiring and Marketing Tips Inside!

As we’re heading into 2025, I want to tackle a question that might seem obvious but is worth divi...

Stef Fox

November 27, 2024