The Salon Leader’s Playbook

Weekly tips to help grow

your salon business.

All things marketing, recruiting, and leading.


Every Monday, I deliver a newsletter full of actionable insights to help your salon grow and thrive. With expertise in marketing, recruiting, and leadership, my mission is to equip you with the tools to attract and retain both loyal clients and top-tier team members. Let’s work together to boost your revenue and build the salon of your dreams!

I hope you enjoy these actionable strategies you can implement right away!

All PostsLeadershipMarketingRecruitingStef FoxStylist Retention

Ready to stop guessing and actually grow?

Ready to stop guessing and actually grow?

Stef Fox

April 21, 2025

You don’t need more hustle. You need a better plan.

Finding and keeping great stylists starts with how you show up as a salon owner. This week, take ...

Stef Fox

April 14, 2025

Let’s Talk Salon Growth: Step into Your Role as CEO

Being the CEO of your salon means embracing both vision and strategy. As a salon owner, your ener...

Stef Fox

March 10, 2025

We’re Hiring! Here’s How to Stand Out

Feeling overwhelmed by recruiting? You’re not alone! But here’s the good news: the best place to ...

Stef Fox

January 23, 2025

Focus for 2025: Smart Hiring and Marketing Tips Inside!

As we’re heading into 2025, I want to tackle a question that might seem obvious but is worth divi...

Stef Fox

November 27, 2024