Hey there!

As a salon owner, it can be easy to focus solely on the numbers—profit, revenue, KPI’s, and  growth—but your team is motivated by more than just financial targets. To truly inspire them, you need to tap into their intrinsic goals and show them how their work can help them achieve what really matters to them.

Here’s How You Can Start:

1. Have One-on-One Conversations
   Sit down with each team member and ask them what they really want out of their work. Is it financial freedom, more time for family, the ability to travel, or investing in something meaningful like a home or business?

2. Help Them See the Connection to Their Goals
   Once you understand their personal goals, help them connect their daily work with achieving those dreams. Maybe it’s setting clear targets that allow them to save for a trip, or helping them build a client base to generate the income they desire.

3. Create a Culture of Support
   Show that you’re invested in their growth beyond the salon. Celebrate personal milestones and encourage team members to share their goals with the group. When your team feels aligned with their personal and professional aspirations, they’ll feel motivated to help your salon thrive.

4. Incentivize Beyond Financial Goals
   Sometimes, the best motivators aren’t just about cash. Consider offering rewards like extra time off, travel vouchers, or educational opportunities that align with their personal dreams.

Action Step:

Take a few minutes this week to sit down with each of your stylists and ask, “What’s your bigger picture goal? How can I help you get there?” This small shift in your approach could make all the difference in their engagement and loyalty.

When you show your team that their success isn’t just about the salon’s bottom line, you’ll inspire a deeper level of commitment and passion for their work.

Let’s build a team that’s motivated by more than just numbers—help them see the bigger picture!

Cheers,

Your favorite marketing coach-

 Stef Fox 🦊

P.S. What are your team’s goals? I’d love to hear how you’re making these conversations happen—reply and let me know! I’m booking in salon sessions to support this very thing. Want to know more? Grab time with me here.