The Salon Leader’s Playbook

Weekly tips to help grow

your salon business.

All things marketing, recruiting, and leading.


Every Monday, I deliver a newsletter full of actionable insights to help your salon grow and thrive. With expertise in marketing, recruiting, and leadership, my mission is to equip you with the tools to attract and retain both loyal clients and top-tier team members. Let’s work together to boost your revenue and build the salon of your dreams!

I hope you enjoy these actionable strategies you can implement right away!

All PostsLeadershipMarketingRecruitingStef FoxStylist Retention

Let’s Talk Salon Growth: Embrace Flexibility for Success

Flexibility isn’t just a nice-to-have—it’s essential for creating a supportive and adaptable salo...

Stef Fox

March 3, 2025

Empower Your Team Through Education

Education is the foundation of growth and empowerment in your salon. As a salon owner, your role ...

Stef Fox

February 17, 2025

Let’s Level Up Your Salon’s Social Game!

Hey there!✨ Happy New Year! ✨It’s 2025, and there’s no better time to get with the times and leve...

Stef Fox

January 23, 2025

Here's What Happens When You Get 5 of the Biggest Salons in the US Together

Take Your Salon to the Next Level with Facebook & Instagram Ads!

Stef Fox

November 27, 2024

Take Your Salon to the Next Level with Facebook & Instagram Ads!

Take Your Salon to the Next Level with Facebook & Instagram Ads!

Stef Fox

November 27, 2024