The Salon Leader’s Playbook

Weekly tips to help grow

your salon business.

All things marketing, recruiting, and leading.


Every Monday, I deliver a newsletter full of actionable insights to help your salon grow and thrive. With expertise in marketing, recruiting, and leadership, my mission is to equip you with the tools to attract and retain both loyal clients and top-tier team members. Let’s work together to boost your revenue and build the salon of your dreams!

I hope you enjoy these actionable strategies you can implement right away!

All PostsLeadershipMarketingRecruitingStef FoxStylist Retention

Let’s Level Up Your Salon’s Social Game!

Hey there!✨ Happy New Year! ✨It’s 2025, and there’s no better time to get with the times and leve...

Stef Fox

January 23, 2025

Forget the 'New Year, New You'—Let’s Inspire Your Team with Real Goals!

Hey there!As a salon owner, it can be easy to focus solely on the numbers—profit, revenue, KPI’s,...

Stef Fox

January 23, 2025

Here's What Happens When You Get 5 of the Biggest Salons in the US Together

Take Your Salon to the Next Level with Facebook & Instagram Ads!

Stef Fox

November 27, 2024

Take Your Salon to the Next Level with Facebook & Instagram Ads!

Take Your Salon to the Next Level with Facebook & Instagram Ads!

Stef Fox

November 27, 2024