I hope you’re all doing well and looking forward to a little downtime this Thursday to spend with family and friends. I know i’m looking forward to a delicious meal and taking a few moments to be in gratitude. I find that when I pause to be appreciative I feel a peace that overwhelms me that is indescribable. Can you relate? Who else is a Black Friday shopper? Yes, I am one of those crazy wake-up early kind of people, but ONLY because it’s a tradition with a small group of friends to go together, get a waffle house breakfast, shop all morning until lunch, eat, and then shop some more. We laugh and usually shop more for ourselves than our families! So much fun! 

 Last week, I had the pleasure of gathering five of my biggest clients together in Columbus, Ohio, at Baseone to dive into next-level marketing opportunities. We called it a Meeting of the Minds! These are salons who have not only participated in my bootcamp but have also worked with me as private consulting clients. They’ve completely transformed their processes and results, and I couldn’t be more proud of what they’ve achieved with recruiting and social media marketing.

What We Discussed

I personally invited this group because they’ve excelled at execution with their current knowledge, and I knew they could take this new marketing knowledge and run with it. Here’s a glimpse of what we covered:

• Ads for Recruiting Talent and clients: Strategies to attract the right team members.

• Adding Value vs. Selling: How to balance valuable content with product promotion on social media.

• Building Next-Level Content: Creating engaging and impactful content for Instagram 

• Marketing Funnels: Developing effective systems for generating leads and nurturing relationships that drive sales in the salon

• Supporting Your Team: Collaborating with administrative assistants to enhance salon operations so all of these marketing efforts are attainable

• Marketing Strategy 2025: A clear plan for results like they have never seen before!

I look forward to celebrating this group as they see results in their newly executed strategies and I’ll continue to share with you as we find what works for salon marketing! If getting started with marketing is on your radar, I highly recommend my Crash Course. It’s only $199, broken into four easy-to-watch modules, and it’s designed to help you produce results ASAP. 

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