Hey there!
✨ Happy New Year! ✨
It’s 2025, and there’s no better time to get with the times and level up how you use social media to attract both clients and talented stylists. Your audience is scrolling every day—so let’s make sure your salon stands out for all the right reasons.
Out with the Old: Avoid Spammy Content
Posting nothing but promos like “Book Now!” or “We have openings today!”
Using generic captions that lack personality.
Overwhelming your audience with too many posts that don’t provide value and only seek to sell them something.
Example:
🚫 Spam: “We’re the best salon in town! Come in today!”
In with the New: Create Value-Based Content
Share expert tips that show off your team’s knowledge and creativity.
Highlight your salon culture to attract stylists who align with your vision.
Use behind-the-scenes moments to connect authentically with your audience.
Example:
✅ Value: “Here’s how to make your blowout last an extra day—straight from our stylists’ toolkit. 💁♀️”
Your 2025 Social Media Glow-Up Plan
Attract Clients: Create short videos showcasing before-and-after transformations with client-friendly tips.
Attract Talent: Share team spotlights, fun moments in the salon, and why stylists love working with you.
Engage: Use polls or Q&A stickers to ask your followers what they want to learn or see.
When you focus on adding value, you’ll attract more of the clients and team members you’ve been dreaming of. Make this the year your content feels personal, polished, and purpose-driven.
Ready to get started? Hit reply and share your goals—I’d love to help!
Here’s to an incredible 2025!
XO
Your favorite marketing coach-
Stef Fox 🦊
