Hey there!

I hope you’re all doing well and getting as excited as I am for the holiday season to be here!  As we look toward the end of this year and a new year ahead, it’s a great time to enhance your marketing skills and drive sales for your salon. If you’re eager to attract more clients or find top talent, learning how to navigate Instagram and Facebook ads is an incredible opportunity.

The Opportunity with Ads

In today’s digital landscape, effective advertising opens up a world of possibilities for your salon. Many salons recognize the need for ads but hesitate to dive in, often due to feeling overwhelmed or not knowing where to start. This is where the opportunity lies!

Running ads on social media allows you to reach your ideal clients directly, showcasing what makes your salon unique. With the right approach, you can transform how you connect with potential clients and talent, driving more foot traffic and engagement.

Boosting Posts vs. Running Ads

Let’s clarify something important: boosting a post on Instagram is a quick way to gain some visibility, but it often doesn’t provide the targeted reach you get with ads from the Meta Ads Library which means you often just waste that money.  Ads allow you to connect with specific audiences, ensuring your message gets to the right people.. 

Affordable Learning Resource

I recently came across an affordable class focused on running effective ads. If you feel you need more new clients or struggle to post consistently, retargeting ads can help create the impression that you're more active online without the constant effort.

And here’s something to keep in mind: Instagram’s algorithm analyzes the content you post, so understanding how to optimize your visuals is crucial. You can’t afford to overlook this knowledge.

Crafting the Right Message

While learning the mechanics of ads is important, crafting compelling ad copy is equally vital. At Talent Match, we specialize in helping salons discover their brand story, which can significantly enhance your ability to attract clients and talent alike.

If you’re interested in exploring your brand story, check out my courses for a solid starting point on discovering your salons brand story! 

Monthly Mastermind Launching in January 🚀

I’m excited to announce a new monthly mastermind starting in January for salon leaders. We’ll focus on recruiting, marketing, and leadership strategies to help you thrive in 2025. More details are available on my website where you can sign up to start the new year off with me!

My November is jam packed with marketing work. 

And I’m so excited to share learning and marketing educational opportunities with you. Two tickets left to join me Dec 2-3 and build your salons 2025 Marketing Plan! 

Don’t miss out—secure your spot today!

And today I'm actually in Columbus with 5 of my biggest clients who have nailed it with social media and recruiting this last year so we can talk about how to take marketing to the next level for salons. I can’t wait to share what we discover and implement + the results they achieve! 

Stef

Ps. I’m taking leadership clients for Q2 of 2025. If you want to dive into how you can develop and invest in your leaders so they can invest in your team, book a call with me and let's talk about your salon becoming one of my private clients in 2025. I only take 12 and we’ve got 8 spots left for the entire year. Book time here