The Salon Leader’s Playbook

Weekly tips to help grow

your salon business.

All things marketing, recruiting, and leading.


Every Monday, I deliver a newsletter full of actionable insights to help your salon grow and thrive. With expertise in marketing, recruiting, and leadership, my mission is to equip you with the tools to attract and retain both loyal clients and top-tier team members. Let’s work together to boost your revenue and build the salon of your dreams!

I hope you enjoy these actionable strategies you can implement right away!

All PostsLeadershipMarketingRecruitingStef FoxStylist Retention

Ready to stop guessing and actually grow?

Ready to stop guessing and actually grow?

Stef Fox

April 21, 2025

You don’t need more hustle. You need a better plan.

Finding and keeping great stylists starts with how you show up as a salon owner. This week, take ...

Stef Fox

April 14, 2025

The Three Pillars of Salon Success—Are You Covering All of Them?

Welcome to 12 weeks of focused action to grow your salon! Over the next three months, we’re divin...

Stef Fox

April 7, 2025

Attracting Top Stylists—Here’s What They’re Looking For

Understanding what stylists want is key to attracting and retaining top talent. Here’s a few thin...

Stef Fox

March 31, 2025

Is Your Salon Ready for the Future? Here’s What to Know

The future of work is evolving rapidly, and as salon owners, we need to stay ahead of the curve. ...

Stef Fox

March 24, 2025

Let’s Talk Salon Growth: How’s Your Q1 Progress?

Let’s Talk Salon Growth: How’s Your Q1 Progress?

Stef Fox

March 17, 2025