The Salon Leader’s Playbook

Weekly tips to help grow

your salon business.

All things marketing, recruiting, and leading.


Every Monday, I deliver a newsletter full of actionable insights to help your salon grow and thrive. With expertise in marketing, recruiting, and leadership, my mission is to equip you with the tools to attract and retain both loyal clients and top-tier team members. Let’s work together to boost your revenue and build the salon of your dreams!

I hope you enjoy these actionable strategies you can implement right away!

All PostsLeadershipMarketingRecruitingStef FoxStylist Retention

Attract Better Stylists Without Posting More

Most salon owners think the solution to hiring is posting more.More job boards. More “we’re hirin...

Stef Fox

July 28, 2025

Leadership That Drives Salon Success

Most stylists don’t leave salons because of money — they leave because of leadership.And many sal...

Stef Fox

July 21, 2025

Streamline Your Hiring Process with AI

Hiring is exhausting — but it doesn’t have to be.If you’re tired of DM tag, ghosted interviews, o...

Stef Fox

July 18, 2025

Turn Your Online Presence Into a Recruiting Tool

Today’s stylists don’t wait to hear from you. They’re already checking out your Instagram, your w...

Stef Fox

July 18, 2025

Map Out Your Next 6 Months of Salon Growth

We’re halfway through the year — which means it’s the perfect time to pause, zoom out, and make a...

Anonymous

June 22, 2025

How to Use Email to Keep Clients Coming Back

You might think email’s outdated, but it’s still the highest-converting channel for salons. The p...

Stef Fox

June 15, 2025