The Salon Leader’s Playbook

Weekly tips to help grow

your salon business.

All things marketing, recruiting, and leading.


Every Monday, I deliver a newsletter full of actionable insights to help your salon grow and thrive. With expertise in marketing, recruiting, and leadership, my mission is to equip you with the tools to attract and retain both loyal clients and top-tier team members. Let’s work together to boost your revenue and build the salon of your dreams!

I hope you enjoy these actionable strategies you can implement right away!

All PostsLeadershipMarketingRecruitingStef FoxStylist Retention

5 Job Post Ideas + Video Outlines

Here’s how you can craft job posts that grab attention, plus video ideas to really make your post...

Stef Fox

January 27, 2025

3 Things I’ve Proven Grow a Salon

Hey friends! You made it to the end of 2024! Now’s the time to reflect on your numbers—did you hi...

Stef Fox

January 23, 2025

Let’s Level Up Your Salon’s Social Game!

Hey there!✨ Happy New Year! ✨It’s 2025, and there’s no better time to get with the times and leve...

Stef Fox

January 23, 2025

Forget the 'New Year, New You'—Let’s Inspire Your Team with Real Goals!

Hey there!As a salon owner, it can be easy to focus solely on the numbers—profit, revenue, KPI’s,...

Stef Fox

January 23, 2025

Solving Big Problems in Beauty: How My Career Evolved Beyond the Chair

Learn how salon coach and tech founder Stef Fox helps salon leaders and owners master recruiting,...

Stef Fox

January 23, 2025

We’re Hiring! Here’s How to Stand Out

Feeling overwhelmed by recruiting? You’re not alone! But here’s the good news: the best place to ...

Stef Fox

January 23, 2025