The Salon Leader’s Playbook

Weekly tips to help grow

your salon business.

All things marketing, recruiting, and leading.


Every Monday, I deliver a newsletter full of actionable insights to help your salon grow and thrive. With expertise in marketing, recruiting, and leadership, my mission is to equip you with the tools to attract and retain both loyal clients and top-tier team members. Let’s work together to boost your revenue and build the salon of your dreams!

I hope you enjoy these actionable strategies you can implement right away!

All PostsLeadershipMarketingRecruitingStylist Retention

3 Things I’ve Proven Grow a Salon

Hey friends! You made it to the end of 2024! Now’s the time to reflect on your numbers—did you hi...

Stef Fox

December 16, 2024

The Shift from Authority to Influence in Leadership

The Shift from Authority to Influence in Leadershipleader

Stef Fox

December 9, 2024

Build Trust, Retain Talent: Essential Strategies for Your Salon to grow

Hey there!As we focus on retaining our talented stylists, one essential element stands out: build...

Stef Fox

December 2, 2024

Focus for 2025: Smart Hiring and Marketing Tips Inside!

As we’re heading into 2025, I want to tackle a question that might seem obvious but is worth divi...

Stef Fox

November 27, 2024

Mastering Stylist Requests: Listen to Our Podcast for Leadership Tips!

Navigating requests from your stylists—whether it's for more time off, higher commission, or miss...

Stef Fox

November 27, 2024

Here's What Happens When You Get 5 of the Biggest Salons in the US Together

Take Your Salon to the Next Level with Facebook & Instagram Ads!

Stef Fox

November 27, 2024