The Salon Leader’s Playbook

Weekly tips to help grow

your salon business.

All things marketing, recruiting, and leading.


Every Monday, I deliver a newsletter full of actionable insights to help your salon grow and thrive. With expertise in marketing, recruiting, and leadership, my mission is to equip you with the tools to attract and retain both loyal clients and top-tier team members. Let’s work together to boost your revenue and build the salon of your dreams!

I hope you enjoy these actionable strategies you can implement right away!

All PostsLeadershipMarketingRecruitingStef FoxStylist Retention

The Three Pillars of Salon Success—Are You Covering All of Them?

Welcome to 12 weeks of focused action to grow your salon! Over the next three months, we’re divin...

Stef Fox

April 7, 2025

Attracting Top Stylists—Here’s What They’re Looking For

Understanding what stylists want is key to attracting and retaining top talent. Here’s a few thin...

Stef Fox

March 31, 2025

Is Your Salon Ready for the Future? Here’s What to Know

The future of work is evolving rapidly, and as salon owners, we need to stay ahead of the curve. ...

Stef Fox

March 24, 2025

Let’s Talk Salon Growth: How’s Your Q1 Progress?

Let’s Talk Salon Growth: How’s Your Q1 Progress?

Stef Fox

March 17, 2025

Let’s Talk Salon Growth: Step into Your Role as CEO

Being the CEO of your salon means embracing both vision and strategy. As a salon owner, your ener...

Stef Fox

March 10, 2025

Lead with Confidence and Vision

Leadership is about more than just direction—it’s about inspiring and empowering your team. As a ...

Stef Fox

February 24, 2025