The Salon Leader’s Playbook

Weekly tips to help grow

your salon business.

All things marketing, recruiting, and leading.


Every Monday, I deliver a newsletter full of actionable insights to help your salon grow and thrive. With expertise in marketing, recruiting, and leadership, my mission is to equip you with the tools to attract and retain both loyal clients and top-tier team members. Let’s work together to boost your revenue and build the salon of your dreams!

I hope you enjoy these actionable strategies you can implement right away!

All PostsLeadershipMarketingRecruitingStef FoxStylist Retention

5 Job Post Ideas + Video Outlines

Here’s how you can craft job posts that grab attention, plus video ideas to really make your post...

Stef Fox

January 27, 2025

3 Things I’ve Proven Grow a Salon

Hey friends! You made it to the end of 2024! Now’s the time to reflect on your numbers—did you hi...

Stef Fox

January 23, 2025

Finding Time to Reflect and Recharge

As we approach the end of the year, I wanted to share some reflections from my time as a salon ow...

Stef Fox

December 30, 2024

The Shift from Authority to Influence in Leadership

The Shift from Authority to Influence in Leadershipleader

Stef Fox

December 9, 2024

Mastering Stylist Requests: Listen to Our Podcast for Leadership Tips!

Navigating requests from your stylists—whether it's for more time off, higher commission, or miss...

Stef Fox

November 27, 2024