The Salon Leader’s Playbook

Weekly tips to help grow

your salon business.

All things marketing, recruiting, and leading.


Every Monday, I deliver a newsletter full of actionable insights to help your salon grow and thrive. With expertise in marketing, recruiting, and leadership, my mission is to equip you with the tools to attract and retain both loyal clients and top-tier team members. Let’s work together to boost your revenue and build the salon of your dreams!

I hope you enjoy these actionable strategies you can implement right away!

All PostsLeadershipMarketingRecruitingStef FoxStylist Retention

Keep Your Best Stylists Happy and Engaged

Great stylists are hard to find—but even harder to keep. The best ones have options, and if they ...

Stef Fox

May 19, 2025

The Secret to a Strong Salon Culture Revealed

The Secret to a Strong Salon Culture Revealed

Stef Fox

February 10, 2025

Build Trust, Retain Talent: Essential Strategies for Your Salon to grow

Hey there!As we focus on retaining our talented stylists, one essential element stands out: build...

Stef Fox

December 2, 2024