The Salon Leader’s Playbook

Weekly tips to help grow

your salon business.

All things marketing, recruiting, and leading.


Every Monday, I deliver a newsletter full of actionable insights to help your salon grow and thrive. With expertise in marketing, recruiting, and leadership, my mission is to equip you with the tools to attract and retain both loyal clients and top-tier team members. Let’s work together to boost your revenue and build the salon of your dreams!

I hope you enjoy these actionable strategies you can implement right away!

All PostsLeadershipMarketingRecruitingStef FoxStylist Retention

Let’s Talk Salon Growth: Embrace Flexibility for Success

Flexibility isn’t just a nice-to-have—it’s essential for creating a supportive and adaptable salo...

Stef Fox

March 3, 2025

Lead with Confidence and Vision

Leadership is about more than just direction—it’s about inspiring and empowering your team. As a ...

Stef Fox

February 24, 2025

Empower Your Team Through Education

Education is the foundation of growth and empowerment in your salon. As a salon owner, your role ...

Stef Fox

February 17, 2025

The Secret to a Strong Salon Culture Revealed

The Secret to a Strong Salon Culture Revealed

Stef Fox

February 10, 2025

Let’s Talk Salon Growth: Unlock Your Salon’s Full Potential

Salon Growth: Unlock Your Salon’s Full Potential

Stef Fox

February 3, 2025

5 Job Post Ideas + Video Outlines

Here’s how you can craft job posts that grab attention, plus video ideas to really make your post...

Stef Fox

January 27, 2025