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Knowing Your Why as a Salon Leader
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Talent Match

Helping salon owners convert their culture story into a recruiting magnet ✨

The people you surround yourself with every day matter to your long-term success. 

“Birds of a feather flock together”

“You are the average of the 5 people you spend the most time with”

Have you heard either of these sayings? My guess is yes, and I would also imagine you inherently know the value and truth of those statements.

We choose our partners with intention and our friends- why not our employees?

If you want to build a true dream team– the team that will help you grow a business that is thriving- you have to start attracting people who belong in your flock. 

As the leader in the business, you need to get crystal clear on your why before you can begin to attract the right people. Your why is going to shape so many elements of your business

  • It’s the root of your culture
  • It’s the guidepost for tough decisions
  • It’s the guiding light when evolution and innovation is required

It is your recruiting magnet.

Your why will become the basis of the story. You have to talk about why a stylist or esthetician should join your salon brand. 

We go deep into this why together in my 6-week Build Your Beauty Dream Team course. Join us there if you want some support in figuring it out + a community of people to talk about it with. 

If you want to dive into this work solo start by asking yourself these key questions

  1. Why do I do the work I do?
  2. What is the impact I want to create?
  3. Who do I want to create an impact for?

Getting your personal why story figured out makes uncovering your team’s culture story much easier. It will also allow you to shape that story in the way you most desire.

Happy Recruiting! 

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