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Unleashing Instagram’s Power to Attract Clients & Team
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Talent Match

Helping salon owners convert their culture story into a recruiting magnet ✨

3 Keys to Get Your Team Sharing

Hello friends!

We know that social media can feel like a daunting world, especially when it comes to getting your team on board with using Instagram. But trust us, it’s a game-changer for your salon’s growth. In this newsletter, we’re going to guide you through the three essential steps to get your team sharing on Instagram, what to share, how to plan your content, and the nitty-gritty of creating a reel.

Why Instagram Matters for Your Salon

First, let’s talk about why Instagram is such a crucial skill for your team. Social media isn’t just about pretty pictures—it’s a powerful tool for recruitment and client attraction. Hairdressers are connected to other hairdressers on social media, and the more your team shares, the more your salon’s reach extends. More reach means more potential clients and talented stylists knocking on your door.

By prioritizing Instagram, you’re not just growing your brand; you’re also showcasing your salon as a vibrant, engaging place to work. This is a cornerstone of what we teach in our Salon Recruiting Bootcamp, where our proven strategies have led to more new clients, higher quality applicants, and even waiting lists for hiring!

Key #1: What to Share

Getting your team to share content can be overwhelming at first. Here’s a simple guide to what they can post. We go into specifics for your brand in the bootcamp.

  1. Before and After Shots: Showcase transformations and highlight your stylists’ skills.
  2. Behind-the-Scenes: Give a sneak peek into the daily salon life, from team meetings to fun moments.
  3. Client Testimonials: Share feedback from happy clients to build trust and attract new ones.
  4. Styling Tips and Tutorials: Position your team as experts by offering valuable tips and how-tos.
  5. Special Events and Promotions: Announce any events, promotions, or new services to keep your audience engaged.

Key #2: Planning Content Collection

Content planning is the backbone of a successful Instagram strategy. Here’s how to make it manageable:

  1. Create a Content Calendar: Plan out your posts for the month, including the types of content and posting dates. But to get started don’t be afraid to just plan one week a time!
  2. Assign Roles: Divide responsibilities among your team members—one person can handle photos, another can manage captions, etc. This is just one of the strategies we see work. Want to learn a few more options for mastering this? Join a bootcamp! 
  3. Batch Content Creation: Set aside specific times for content creation to ensure you always have fresh material ready.
  4. Encourage Spontaneity: While planning is essential, also encourage your team to capture spontaneous moments that reflect your salon’s personality.

Key #3: Creating a Reel

Reels are a fantastic way to reach a broader audience on Instagram. Here’s a step-by-step guide to making one:

  1. Choose a Concept: Decide on the focus of your reel—this could be a quick tutorial, a day-in-the-life clip, or a client transformation.
  2. Gather Your Clips: Film short, engaging clips that you’ll stitch together. Remember, authenticity is key.
  3. Edit Your Reel: Use Instagram’s built-in tools to trim, rearrange, and add effects or music to your clips.
  4. Add Captions and Hashtags: Write a compelling caption and include relevant hashtags to boost visibility.
  5. Share and Engage: Post your reel and interact with comments to build engagement.

The Importance of Prioritizing Instagram

Prioritizing Instagram isn’t just a fun side project; it’s a strategic move for salon growth. By consistently sharing engaging content, you’ll attract more clients and talented stylists. This is precisely why our Salon Recruiting Bootcamp emphasizes social media skills. Our clients have seen remarkable results, including an influx of new clients, better-quality applicants, and even waiting lists for hiring.

Join Our Salon Recruiting Bootcamp

If you’re ready to take your salon to the next level, join our Salon Recruiting Bootcamp. We’ll equip you and your team with the tools and strategies to excel on social media, bringing you the best results in client and talent acquisition.

Happy Recruiting




Instagram is a place we spend a ton of time in the bootcamp because it is the most important place you should be taking action. Want to learn how to get your team involved, expand your reach, and start hiring the perfect people? Grab one of the limited spots for the Bootcamp starting August 7th. Learn more here. 

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