Leaders are people too.
They have the same struggles and hardships that everyone else faces, so what is it that sets them apart with the title “leader”. And how do they work to live up to that name so it’s not just a title.
Todays beauty workforce is looking for a salon where they can grow. They want to:
- Get better at their craft of doing hair
- Earn more money
- Explore career opportunities
- Increase their confidence
All of the things they are looking for can be achieved if they have the right leader guiding them. And the exciting part of this for todays salon employer is that the salon workforce recognizes this fact.
They say that the ability to grow and a great leader live in their top 5 priorities for why they would choose a salon. The problem we face when it comes to diving into this sweet spot for future salon talent is that leaders are often the last ones to share their stories.
Have you ever been inspired by someones “here’s how I made it story?” Have you listed to the Netflix success story or Steve Jobs with Apple? I don’t know a single person who doesn’t get inspired by these because they can see themselves in the story at the beginning. Normal people trying to do something great!
What would it look like if you shared your story of success and all of the trials along the way?
I guarantee you it would inspire a lot of people to realize their own potential to chase a dream It may even mean you acquire a mentee or two who want to follow in your footsteps. (and is there anything more flattering than an employee wanting you to guide them to some kind of success!?)
I have a few ideas for you on how to consider sharing your story of leadership success below. You might consider the importance of your mindset, perseverance, determination, and grit along the way and dive into how you kept those things during hard times.
- The Leadership Journey Podcast: Start a podcast series where the leader shares their leadership journey, including the challenges they’ve faced, the lessons they’ve learned, and how they’ve grown as a leader in the beauty industry.
- Leadership Infographic: Create an infographic that visually represents the salon leader’s career milestones, achievements, and key leadership qualities. This can be shared on social media or in promotional materials.
- Personal Blog Posts: Have the salon leader write a series of personal blog posts about their experiences, challenges, and successes in the beauty industry. They can also share beauty tips and insights.
- “From Stylist to Leader” Timeline: Develop a timeline that traces the leader’s career progression from their early days as a stylist to their current leadership role. Include photos and anecdotes to make it engaging.