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February 26th, 2024 Newsletter Topic
Send emails that drive sales without using discounts

Every salon software has a CRM, but salons are using them all wrong and it’s hurting your sales potential. 

A CRM is your “Customer Relationship Management” tool. Also known as the email database inside of your booking software. Most salon leaders don’t know much about the functionality of their CRM beyond the features they use to send appointment confirmations and last-minute discounts. The data housed inside of your CRM is like rocket fuel for your business when you know how to use it. 🚀



Your email list makes targeted email marketing simple. Email marketing is an effective marketing channel with a high revenue return and virtually no cost to you. But when you only use it as a means to deploy discounts to your clients you are hurting your business potential. 

You’re driving the logic that opening an email from your salon means
“I can spend less” vs “I can derive knowledge or benefit from this.” 

Did you know that beauty tutorials are the 6th most popular type of content on Youtube, with YouTube being the second largest search engine platform behind Google? Why does this matter to you? It’s proof that your knowledge is knowledge that people want. So start sharing that knowledge with your existing email base and see how it can increase your sales revenue!

Email has the same kind of power for your talent acquisition strategy: aka your salon recruitment plan

Most salons spend time in cosmetology schools talking to students and collecting their information. But sadly that information usually stays in the spreadsheet you collected it in, or worse yet on the feedback forms the students hand-wrote and you can barely read. Why not add those contacts to an email CRM and stay in touch with them? Just because a student doesn’t choose you for their place of employment now doesn’t mean they wouldn’t choose you in the future. 
 
Marketing is a game of showcasing your value. People buy at different times. Finding a job is no different. Life circumstances change, preferences and needs change. If you are the brand that is showing up with value, then you’ll be top of mind when it’s time for them to find a new role.
 
How to get started. 
Target your messages to the person reading it. This is where you can use the filters in your CRM to share knowledge with people based on the services they have had in your salon or based on the program of study you know they went through for their license.
Create a catchy subject line for every email. This helps ensure that your email gets opened.
Ask them to do something. Don’t forget what is called a “Call to Action”. This means you invite them to buy, visit, or learn more. 


How to get accelerate your growth 


Join me for the first-ever Marketing Brilliance Event happening on March 25th and 26th in Columbus, Ohio. Email marketing is only ONE of the multiple marketing streams we’ll be diving into and creating specific business plans for. We will be building out an email copy + I’ll share a custom template with you on how to write emails that build value vs sell. And we are going to be discussing marketing to find talent & clients! 


🎟️ A single ticket is $799
🎟️🎟️ Two tickets are $1500


There are only 6 spaces left! GRAB YOUR TICKETS HERE





Live Marketing Event
Learn to
Recruit
Free 
Resources


2024 Early Survey Findings


Our 6th annual survey is live and this snapshot comes from the Student perspective. 48% of students want to earn $31,000-$35,000 in their first year out of school. Have a look at your year 1 W-2 averages. 
Do you meet this expectation? How can you exceed it?


Participate Here Before March 1

Written By


Stef Fox 🦊
Salon Recruiting Pioneer 🪄
Boy Mom x2 👦🏻👦🏼
Beauty Tech Founder Matchable









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Talent Match 
310-975-9195
info@talentmatch.biz
www.talentmatch.biz
Every salon software has a CRM, but salons are using them all wrong and it’s hurting your sales potential. 
A CRM is your “Customer Relationship Management” tool. Also known as the email database inside of your booking software. Most salon leaders don’t know much about the functionality of their CRM beyond the features they use to send appointment confirmations and last-minute discounts. The data housed inside of your CRM is like rocket fuel for your business when you know how to use it. 🚀

February 26th, 2024 Newsletter TopicSend emails that drive sales without using discountsEvery salon software has a CRM, but salons are using them all wrong and it’s hurting your sales potential. 
A CRM is your “Customer Relationship Management” tool. Also known as the email database inside of your booking software. Most salon leaders don’t know much about the functionality of their CRM beyond the features they use to send appointment confirmations and last-minute discounts. The data housed inside of your CRM is like rocket fuel for your business when you know how to use it. 🚀


Your email list makes targeted email marketing simple. Email marketing is an effective marketing channel with a high revenue return and virtually no cost to you. But when you only use it as a means to deploy discounts to your clients you are hurting your business potential. 

You’re driving the logic that opening an email from your salon means“I can spend less” vs “I can derive knowledge or benefit from this.” 

Did you know that beauty tutorials are the 6th most popular type of content on Youtube, with Youtube being the second largest search engine platform behind Google? Why does this matter to you? It’s proof that your knowledge is knowledge that people want. So start sharing that knowledge with your existing email base and see how it can increase your sales revenue!

Email has the same kind of power for your talent acquisition strategy: aka your salon recruitment plan.
Most salons spend time in cosmetology schools talking to students and collecting their information. But sadly that information usually stays in the spreadsheet you collected it in, or worse yet on the feedback forms the students hand-wrote and you can barely read. Why not add those contacts to an email CRM and stay in touch with them? Just because a student doesn’t choose you for their place of employment now doesn’t mean they wouldn’t choose you in the future.  

Marketing is a game of showcasing your value. People buy at different times. Finding a job is no different. Life circumstances change, and preferences and needs change. If you are the brand that is showing up with value, then you’ll be top of mind when it’s time for them to find a new role. 

How to get started. Target your messages to the person reading them. This is where you can use the filters in your CRM to share knowledge with people based on the services they have had in your salon or based on the program of study you know they went through for their license. Create a catchy subject line for every email. This helps ensure that your email gets opened. Ask them to do something. Don’t forget what is called a “Call to Action”. This means you invite them to buy, visit, or learn more. 

How to accelerate your growth 
Join me for the first-ever Marketing Brilliance Event happening on March 25th and 26th in Columbus, Ohio. Email marketing is only ONE of the multiple marketing streams we’ll be diving into and creating specific business plans for. We will be building out an email copy + I’ll share a custom template with you on how to write emails that build value vs sell. And we are going to be discussing marketing to find talent & clients! 

🎟️ A single ticket is $799🎟️🎟️ Two tickets are $1500
There are only 6 spaces left! GRAB YOUR TICKETS HERE


2024 Early Survey Findings
Our 6th annual survey is live and this snapshot comes from the Student perspective. 48% of students want to earn $31,000-$35,000 in their first year out of school. Have a look at your year 1 W-2 averages. Do you meet this expectation? How can you exceed it?
Participate Here Before March 1
Written By
Stef Fox 🦊Salon Recruiting Pioneer 🪄Boy Mom x2 👦🏻👦🏼Beauty Tech Founder Matchable

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