As a service industry business, every salon has given thought to how they want to show up for their clients.
You consider how your space looks, feels and smells. You consider how the receptionist answers the phone and how the client is greeted when they walk in the door. Salons are experts at building out consultation wheels that engage and delight their clients, so they can set themselves apart.
All of these efforts are done to ensure clients know you are the best place for them to get their hair done.
But how do potential employees know you are the best place for them to work? How would a stylist know that your salon is the salon they should make their career home?
It’s important to ask yourself a few questions around this…
How are you setting yourself apart as the best place to work?
What experience are you creating for your salon team?
Do people outside of your salon know the magic that occurs inside of the salon- and I don’t mean the hair or skin magic you create? I mean the magic of the people you employ and their stories of happy, successful, growing careers?
An employee experience has many layers.
- You might consider the phase of their career with your salon.
- The onboarding experience
- The first-year experience
- The 5-year celebration
Or you might consider it at a more granular level.
- What is their morning experience at the salon?
- Their client experience?
- Their monthly experiences?
- How do you show them you appreciate them and the wins they are having?
Experiences matter. Take the time to consider what yours looks and feels like. Then think about how people outside of your business (your potential candidates) know about them!
Your Salon Recruiting Pros
Ps. We help salons solve their recruiting challenges. As a result, our real work is helping salons grow. Are you ready to grow your salon this year? Send us a message so we can discuss how it could look for your salon. firstname.lastname@example.org