My journey with ads: from confusion to clarity
Ever wondered if running ads could be the missing piece in expanding your salon’s reach and attracting top talent? (and clients) Many salons enrolled in the Salon Recruiting Bootcamp inquire about the effectiveness of ads in attracting talent. While they acknowledge the potential of Ads in acquiring more clients (provided they know how to manage […]
The allure to salon suite rental is only growing.
The allure to rental is only growing. You have heard me share that I spend a lot of time in Facebook groups where hairdressers hang out. In the past six months, the number of conversations I’ve observed from hairdressers looking to return to employment is higher than ever before. This is exciting for salon owners who […]
How to sell your salon for top dollar
Most salon owners don’t sell their business for a profit. The beauty industry has this magical thing going on – people stick around for ages, especially salon owners. 🪄 What’s really cool (and challenging) about owning a salon is that it’s not a walk in the park. It can be tough emotionally and financially. But […]
Boosting Salon Recruitment: The Power of Building Brand Awareness
In the fiercely competitive beauty and wellness industry, attracting top-tier talent to your salon is more than just posting job listings. Establishing a strong brand presence is key to attracting skilled professionals who align with your salon’s values and vision. Here are three essential tips to help salons recognize the importance of building brand awareness […]
The Journey Upwards: Navigating the Struggles of Becoming a Leader
Leaders are people too. They have the same struggles and hardships that everyone else faces, so what is it that sets them apart with the title “leader”. And how do they work to live up to that name so it’s not just a title. Todays beauty workforce is looking for a salon where they can […]
The Salon Leaders Story
Sharing the story behind a salon leader can be a compelling way to connect with your employees and potential talent. As leaders it’s easy to convince ourselves that our story isn’t interesting, or compelling, or maybe even worthy of telling. But i’m here to tell you that todays salon talent cares a lot about you- […]
Making Feedback Less Scary
Feedback can quickly sound like a buzzword for salon businesses and land in our “we’ll do that later category.” The desire to do it later is often rooted in how uncomfortable it makes us to give feedback to our teams. Most salon owners have had the experience of giving feedback to someone where it didn’t […]
Leadership Can’t Take Last Place
Many salons get their start when a stylist decides that they want to open a salon. The beautiful part of this is that you have a business owner who understands the needs of their team because they are also a hairdresser. The hard part about this is that when the hairdresser turned salon owner tries […]
Flip the Script on Your Training Program
Education is important to today’s salon professionals. When asked about how important it is they rank it in the top 5 reasons why they would choose (or not choose) a salon to work in. Interestingly enough this preference for education does not just belong to incoming talent that is finishing school, but also lives with […]
What Does Flexibility Really Mean to Stylists Today?
The desire for flexibility was perhaps the first big obstacle that salons owners had to contend with when they reopened their doors after the 2020 closures. Not only was it mandated due to government restrictions but the entire beauty workforce seemed to return to work with a desire to work just a little less. Here […]
