My journey with ads: from confusion to clarity
Ever wondered if running ads could be the missing piece in expanding your salon’s reach and attracting top talent? (and clients) Many salons enrolled in the Salon Recruiting Bootcamp inquire about the effectiveness of ads in attracting talent. While they acknowledge the potential of Ads in acquiring more clients (provided they know how to manage […]
Use your salon CRM to drive sales + acquire talent.
February 26th, 2024 Newsletter TopicSend emails that drive sales without using discountsEvery salon software has a CRM, but salons are using them all wrong and it’s hurting your sales potential. A CRM is your “Customer Relationship Management” tool. Also known as the email database inside of your booking software. Most salon leaders don’t know much […]
Boosting Salon Recruitment: The Power of Building Brand Awareness
In the fiercely competitive beauty and wellness industry, attracting top-tier talent to your salon is more than just posting job listings. Establishing a strong brand presence is key to attracting skilled professionals who align with your salon’s values and vision. Here are three essential tips to help salons recognize the importance of building brand awareness […]
The Journey Upwards: Navigating the Struggles of Becoming a Leader
Leaders are people too. They have the same struggles and hardships that everyone else faces, so what is it that sets them apart with the title “leader”. And how do they work to live up to that name so it’s not just a title. Todays beauty workforce is looking for a salon where they can […]
The Salon Leaders Story
Sharing the story behind a salon leader can be a compelling way to connect with your employees and potential talent. As leaders it’s easy to convince ourselves that our story isn’t interesting, or compelling, or maybe even worthy of telling. But i’m here to tell you that todays salon talent cares a lot about you- […]
Solve Your Brand Awareness Problem And Start Hiring
The pains of building a team in the professional beauty industry are not new, they are just different today. The top two challenges I hear from salon owners are The exciting thing about these two problems is that they have the same solution. That means that you can put your energy towards one thing and […]
Recruiting = Recruitment Marketing
Leadership comes with serious choices. What type of leader do you want to be? The salons leaders who guide their stylists offer them the greatest chances of success.
How to Incorporate Storytelling Into Your Salon Recruiting Strategy
The story you tell about your salon sends a message to everyone. Your marketing can work to attract new talent as well as customers.
