Transforming Recruitment: Treating it as a Marketing Function for Your Salon’s Success
In the fast-paced world we live in, recruiting for your salon demands a strategic approach, viewing it as a marketing function aimed at selling a compelling idea – that your salon is the ultimate destination for skilled stylists. Traditional methods of posting job openings and hoping for applicants are no longer effective in today’s bustling […]
Making Feedback Less Scary
Feedback can quickly sound like a buzzword for salon businesses and land in our “we’ll do that later category.” The desire to do it later is often rooted in how uncomfortable it makes us to give feedback to our teams. Most salon owners have had the experience of giving feedback to someone where it didn’t […]
The Biggest Buzzword for Salons is Recruiting
The buzzword of 2023 for salons has been “salon recruiting”. The recruiting challenge has been faced by salons big and small and across the entire United States. It seems like no one is exempt from this. However, it is a disservice to consider a recruiting plan without considering your retention strategy as well. At Talent […]
Leadership Can’t Take Last Place
Many salons get their start when a stylist decides that they want to open a salon. The beautiful part of this is that you have a business owner who understands the needs of their team because they are also a hairdresser. The hard part about this is that when the hairdresser turned salon owner tries […]
Flip the Script on Your Training Program
Education is important to today’s salon professionals. When asked about how important it is they rank it in the top 5 reasons why they would choose (or not choose) a salon to work in. Interestingly enough this preference for education does not just belong to incoming talent that is finishing school, but also lives with […]
What Does Flexibility Really Mean to Stylists Today?
The desire for flexibility was perhaps the first big obstacle that salons owners had to contend with when they reopened their doors after the 2020 closures. Not only was it mandated due to government restrictions but the entire beauty workforce seemed to return to work with a desire to work just a little less. Here […]
Growth
If you start to go down the rabbit hole of thoughts around what you think your team wants from you as a salon owner you’ll find yourself feeling pretty overwhelmed quickly. Our teams want all kinds of things from us that on a good day might make us laugh a bit and on a tough […]
Solve Your Brand Awareness Problem And Start Hiring
The pains of building a team in the professional beauty industry are not new, they are just different today. The top two challenges I hear from salon owners are The exciting thing about these two problems is that they have the same solution. That means that you can put your energy towards one thing and […]
Creating an Unforgettable Onboarding Experience
Salons are experts at creating amazing guest experiences. I imagine that inside your salon, the leadership team is regularly assessing how well they are doing at retaining new and existing clients. If you are anything like me you pay a ton of attention to different experiences you have as a consumer that really “wow” you […]
Writing Effective Job Posts
Learning to write a great job post may require some changes to the traditional help wanted ad. What does it take?
