Boost Your Salon’s Success with These Essential Hiring Tips!
Hey there, Salon Owners! Welcome to your weekly dose of salon success tips! This time, we’re diving into a crucial topic: hiring the right team members. Trust me, with the right plan in place, you’ll be well on your way to creating a dream team that takes your salon to the next level. Let’s get […]
Not Doing This Will Hurt Your Business
Hey there, Salon Owners! Ready to elevate your recruiting game? Social media is a powerful tool to attract top talent to your salon. I know how overwhelming it can be to get focused on social media, but you have to get started. Waiting is hurting your business growth now and will continue to do so. Here are […]
Unleashing Instagram’s Power to Attract Clients & Team
3 Keys to Get Your Team Sharing Hello friends! We know that social media can feel like a daunting world, especially when it comes to getting your team on board with using Instagram. But trust us, it’s a game-changer for your salon’s growth. In this newsletter, we’re going to guide you through the three essential […]
Support Kids and Celebrate Freedom This Fourth of July!
Nothing embodies the spirit of summer quite like the Fourth of July! This week, I wanted to take a moment to highlight an organization I’m passionate about supporting in the name of freedom. This past year, I was introduced to Soles for Souls, a wonderful organization that provides new shoes to kids in need. I […]
From Discounts to Value: Revamp Your Salon’s Email Campaigns
From a survey of over 600 businesses conducted by Customer IO, EMAIL marketing emerged as the top tool for maximizing return on investment. Yet, it’s surprisingly underutilized in the salon world. Email is a virtually cost-free tool that can help us nurture and convert both future talent and customers. I’ve been advocating for years about […]
Two Simple A/B Tests to Enhance Your Recruitment Strategy
If you really want to excel at marketing for talent, the best thing you can do is start paying attention to what’s generating interest and what isn’t—or even what’s getting the most interest. In marketing, this is known as A/B testing. Here are two simple A/B tests you can do to recruit talent. 1. School […]
Start Your Salon’s Lifecycle Marketing Journey with These 3 Tips
Today, I want to introduce you to the concept of lifecycle marketing. This approach considers every stage of your prospective talent’s journey with you, from initial contact to long-term engagement. It includes the lead you meet at a school interview but don’t hire, or the stylist you chat with on Instagram but never interview. For […]
Instagram Insights: Highlight Your Salon’s Leadership and Grow!
I’ve been busy reviewing all the data from the 2024 Beauty Workforce Survey, and one notable finding is that leadership has moved from the 5th to the 4th most important reason for talent when choosing where to work. This means you are now the 4th reason why talent picks a salon, which is both huge […]
Memorial Day Greetings! Plus Addressing Salon Coaching Myths
Hi Friend! Happy Memorial Day. I hope that everyone takes a moment today in remembrance of the American soldiers who have lost their lives fighting for our freedoms. This week I want to address something I hear in beauty quite often. “Most salon coaches are failed salon owners.” Many salon owners aspire to become salon […]
The Perfect Salon Interview: Balancing Length and Effectiveness
The Interview Experience: How Long Should It Be? The hiring process for salons varies widely. In my experience working with salons, no two processes are exactly alike. This uniqueness is both a strength and a challenge. The strength lies in creating a distinctive brand experience, but the challenge is that many processes lack the key […]
