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Start Your Salon’s Lifecycle Marketing Journey with These 3 Tips

Today, I want to introduce you to the concept of lifecycle marketing. This approach considers every stage of your prospective talent’s journey with you, from initial contact to long-term engagement. It includes the lead you meet at a school interview but don’t hire, or the stylist you chat with on Instagram but never interview. For […]

Instagram Insights: Highlight Your Salon’s Leadership and Grow!

I’ve been busy reviewing all the data from the 2024 Beauty Workforce Survey, and one notable finding is that leadership has moved from the 5th to the 4th most important reason for talent when choosing where to work. This means you are now the 4th reason why talent picks a salon, which is both huge […]

Memorial Day Greetings! Plus Addressing Salon Coaching Myths

Hi Friend! Happy Memorial Day. I hope that everyone takes a moment today in remembrance of the American soldiers who have lost their lives fighting for our freedoms. This week I want to address something I hear in beauty quite often. “Most salon coaches are failed salon owners.” Many salon owners aspire to become salon […]

The Perfect Salon Interview: Balancing Length and Effectiveness

The Interview Experience: How Long Should It Be? The hiring process for salons varies widely. In my experience working with salons, no two processes are exactly alike. This uniqueness is both a strength and a challenge. The strength lies in creating a distinctive brand experience, but the challenge is that many processes lack the key […]

Prioritize Transparency on Your Website Enhance Salon Recruitment Efforts:

Salon Marketing Hack When it comes to recruiting for your salon, there’s no shortage of tasks that demand your time and energy. But amidst the hustle, there’s a simple yet powerful way to attract more applicants: be transparent on your website. Think about it: when someone discovers your salon on Instagram, they’re intrigued. They want […]

Tackling Generational Employment Challenges

Recently, I had the privilege of participating in the Beauty Changes Lives Leadership Roundtable. This gathering brought together 60 leaders from the professional beauty industry, all sharing a common goal: understanding the future landscape of our field. If you’re not acquainted with Beauty Changes Lives, I highly recommend exploring it; it’s an organization dedicated to […]

My journey with ads: from confusion to clarity

Ever wondered if running ads could be the missing piece in expanding your salon’s reach and attracting top talent? (and clients) Many salons enrolled in the Salon Recruiting Bootcamp inquire about the effectiveness of ads in attracting talent. While they acknowledge the potential of Ads in acquiring more clients (provided they know how to manage […]

People Analytics..a new field that should matter to you as a salon owner

Last week I went to a People Analytics meetup in Columbus, Oh.  You know how much I adore diving into data, especially when it comes to understanding the ins and outs of the beauty industry. So, when a friend tipped me off about an event on LinkedIn, I knew I couldn’t miss it. Let me […]

The allure to salon suite rental is only growing.

The allure to rental is only growing.  You have heard me share that I spend a lot of time in Facebook groups where hairdressers hang out. In the past six months, the number of conversations I’ve observed from hairdressers looking to return to employment is higher than ever before. This is exciting for salon owners who […]

This is the #1 thing you should focus on to make hiring easier for your salon.

Brand Awareness Marketing is step 1 to recruiting successfully. I want to answer a commonly asked question for you this week.  QUESTION: What is the #1 thing I should focus on to make hiring easier?  ANSWER: Brand Awareness Marketing One of the core concepts I teach in all of the Talent Match programs is the […]